Work We’ve Done
We refined the brand positioning for Taxidermy Co., emphasizing its “Made in England” identity and ethical craftsmanship. The website structure was redesigned to showcase Krysten Newby’s artistry, storytelling, and responsibly sourced process. We optimized product pages with detailed descriptions to highlight traditional techniques and conservation values. Additionally, we improved visual presentation and SEO targeting niche searches around ethical taxidermy in the UK.
Problems the Client Faced
The client faced challenges communicating the ethical sourcing aspect clearly, leading to misconceptions about the craft. The previous site lacked strong storytelling, which reduced emotional connection with potential buyers. Limited search visibility for niche keywords like “ethical taxidermy UK” affected organic discovery. There was also a need to better showcase the uniqueness and handmade value of each piece to justify premium pricing.
Project Overview – Branding, SEO, E-Commerce Optimization
We refined the brand identity to emphasize ethical taxidermy and traditional English craftsmanship. Product pages were optimized with storytelling-driven descriptions and SEO-friendly keywords such as “ethical taxidermy UK” and “traditional taxidermy art.” We improved visual layout to highlight handcrafted details. Structured data and optimized product categories were implemented for better search visibility.
Problems We Faced & Recovery Strategy
There was a challenge in communicating ethical sourcing clearly, leading to potential customer hesitation. Organic visibility for niche keywords was low. We introduced educational content explaining responsible sourcing and conservation values. Technical SEO improvements and optimized product content helped target high-intent collectors and art buyers.
Project Solution
The website now clearly reflects craftsmanship, ethics, and premium positioning. Improved SEO targeting drives more qualified organic traffic. Stronger storytelling builds emotional connection with buyers. The brand is positioned as a trusted, ethical wildlife art studio in England.
